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Utilize este identificador para citar ou criar um link para este item: http://acervodigital.unesp.br/handle/11449/75543
Título: 
Consumer interpretation of ready to drink orange juice and nectar labelling
Autor(es): 
Instituição: 
  • Universidade Estadual Paulista (UNESP)
  • Empresa Brasileira de Pesquisa Agropecuária (EMBRAPA)
ISSN: 
  • 0950-5423
  • 1365-2621
Resumo: 
The aim of this study was to evaluate consumers' use and interpretation of ready to drink orange juice and nectar label information and its influence on the purchase decision. One hundred and sixty-seven consumers of ready to drink orange juice and nectar were interviewed. The labels were analysed to evaluate their conformance to Brazilian legislation. The manufacturing and shelf life date were the information most often checked, followed by health related issues. Brand, price and flavour were the most important factors for purchase decision. Brand and flavour showed significant association with consumer age. For most interviewed, 'nectar', 'whole' and 'natural' or '100% natural' were not well understood; they were not in accordance with the Brazilian legislation. 'Nectar', 'whole' and 'natural' or '100% natural' received a positive interpretation, whereas 'reconstituted juice' was considered a negative expression. Nevertheless, none of the labels completely conformed to the specific nutritional labelling legislation. © 2013 Institute of Food Science and Technology.
Data de publicação: 
1-Jun-2013
Citação: 
International Journal of Food Science and Technology, v. 48, n. 6, p. 1296-1302, 2013.
Duração: 
1296-1302
Palavras-chaves: 
  • Citrus sinensis
  • Food labelling
  • Food labelling legislation
  • Fruit beverages
  • Label information
  • Nutritional labelling
  • Orange juice
  • Purchase decision
  • Shelf life
  • Food technology
  • Fruit juices
Fonte: 
http://dx.doi.org/10.1111/ijfs.12090
Endereço permanente: 
Direitos de acesso: 
Acesso restrito
Tipo: 
outro
Fonte completa:
http://repositorio.unesp.br/handle/11449/75543
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