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Please use this identifier to cite or link to this item: http://acervodigital.unesp.br/handle/11449/120620
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dc.contributor.advisorVicente, Maximiliano Martin [UNESP]-
dc.contributor.authorPirillo, Nádia Rubio-
dc.date.accessioned2015-03-23T15:27:39Z-
dc.date.accessioned2016-10-25T20:42:27Z-
dc.date.available2015-03-23T15:27:39Z-
dc.date.available2016-10-25T20:42:27Z-
dc.date.issued2010-
dc.identifier.citationPIRILLO, Nádia Rubio. Comunicação corporativa na comunicação pública: estudo de notícias de assessorias de imprensa de universidades públicas paulistas. 2010. . Trabalho de conclusão de curso (bacharelado - Comunicação Social - Jornalismo) - Universidade Estadual Paulista, Faculdade de Arquitetura, Artes e Comunicação, 2010.-
dc.identifier.urihttp://hdl.handle.net/11449/120620-
dc.identifier.urihttp://acervodigital.unesp.br/handle/11449/120620-
dc.description.abstractThe purpose of this experimental project was to characterize the reports by the press offices of three public universities in São Paulo higher education, two state and one federal, evaluating what prerogatives of corporate communication are present in the public communication made by them. From the perspective of the content analysis proposed by Laurence Bardin and; based on the concepts involved in the definition of public communication by Pierre Zémor and Corporate Communications by Jorge Duarte, it was made an analysis of the method of construction of news from the three universities. It was used a methodology in which interspersed of quantitative analysis procedures with qualitative analysis proceduresen
dc.language.isopor-
dc.publisherUniversidade Estadual Paulista (UNESP)-
dc.sourceAleph-
dc.subjectComunicação na administração publicapt
dc.subjectComunicação nas organizaçõespt
dc.subjectComunicação na educaçãopt
dc.subjectImprensapt
dc.subjectAssessoriapt
dc.subjectCommunication in public administrationen
dc.subjectCommunication in organizationsen
dc.subjectCommunication in educationen
dc.subjectPressen
dc.titleComunicação corporativa na comunicação pública: estudo de notícias de assessorias de imprensa de universidades públicas paulistaspt
dc.typeoutro-
dc.contributor.institutionUniversidade Estadual Paulista (UNESP)-
dc.rights.accessRightsAcesso aberto-
dc.identifier.filepirillo_nr_tcc_bauru.pdf-
dc.identifier.aleph000689208-
Appears in Collections:Artigos, TCCs, Teses e Dissertações da Unesp

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