You are in the accessibility menu

Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorTito Garcia, Carolina Celia-
dc.contributor.authorJanzantti, Natalia Soares-
dc.identifier.citationSemina-ciencias Agrarias. Londrina: Universidade Estadual de Londrina (UEL), v. 32, n. 3, p. 1069-1081, 2011.-
dc.description.abstractThe influence of consumer expectation on the acceptability of four samples of commercial brands of organic and conventional cachaca was assessed by fifty-six consumers. The cachacas were evaluated in blind sensory test, expectation test and real sensory test. In blind test, consumers evaluated the samples in absence of any expectation, followed by expectation test, when consumers had read organic cachaca information and indicated how much they expected to like or dislike the drink and finally, in real test, evaluated the drink with information and carry through new sensory evaluation. The assessed attributes were appearance, overall liking, flavor liking and purchase intention. Information of organic cachaca had positive influence on sensory acceptance and improved buying intention of all evaluated cachacas. Predominant effect were assimilation under negative disconfirmation, that is, although cachacas samples were not as well received by consumers as expected, consumers higher expectations resulted in higher acceptance of the samples, whether they were organic or not. The effect of consumer expectation on the acceptability of the beverage was statistically significant (p <= 0.05) for all samples evaluated.en
dc.publisherUniversidade Estadual de Londrina (UEL)-
dc.sourceWeb of Science-
dc.subjectsensorial analysisen
dc.subjectorganic producten
dc.titleInfluência da expectativa do consumidor na aceitação de cachaça orgânicapt
dc.title.alternativeInfluence of consumer expectation on the acceptability of organic cachacaen
dc.contributor.institutionUniversidade Estadual Paulista (UNESP)-
dc.description.affiliationUniv Estadual Paulista, Dept Alimentos & Nutr, Fac Ciencias Farmaceut Araraquara, UNESP, Rio de Janeiro, Brazil-
dc.description.affiliationUnespUniv Estadual Paulista, Dept Alimentos & Nutr, Fac Ciencias Farmaceut Araraquara, UNESP, Rio de Janeiro, Brazil-
dc.rights.accessRightsAcesso aberto-
dc.relation.ispartofSemina: Ciências Agrárias-
Appears in Collections:Artigos, TCCs, Teses e Dissertações da Unesp

There are no files associated with this item.

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.